CUSTOMER RELATIONSHIP MANAGEMENT TRAINING

Customer Relationship Management Training is a program offered by Istanbul NLP and designed for professionals who wish to manage customer relationships more effectively. This training provides participants with comprehensive knowledge on increasing customer satisfaction, fostering customer loyalty, and building long-term customer relationships. Throughout the training, topics such as understanding customer behavior, developing effective communication strategies, and managing customer complaints are covered. Participants learn modern techniques and strategies for customer relationship management and reinforce this knowledge through practical exercises. The Customer Relationship Management Training helps participants build more effective and successful customer relationships in their workplaces.

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PURPOSE:

In today’s business environment, customer relationships that lead to customer loyalty are a company’s most important competitive advantage. Therefore, it is crucial to address and evaluate factors such as understanding what the customer wants, knowing what can be done to meet customer expectations, and allowing the customer to guide us. Participants will see how their own behavior affects business outcomes and will learn what they need to do to make a good impression during customer interactions and maintain the relationship. At the same time, participants’ professional relationships will improve, and they will carry out their work in a more collaborative manner; the company will be represented more accurately and effectively thanks to the relationships built and the atmosphere of trust established.

PARTICIPANT PROFILE:

Customer Relations / Sales / Marketing / CRM Team Members / Department Managers.

TRAINING DETAILS:

The Concept of the Customer and the Historical Development of Customer Relationships,

Customer Relationship Management,

Creating Value for the Customer,

Customer Contact and Communication,

Communication Model and Its Components,

Empathy in Customer Communication,

Harmony with the Customer,

Methods of Subconscious Persuasion and Suggestion for Customers,

Ways to Communicate with Customers,

Critical Moments,

A High Degree of Compatibility and Harmony with the Customer,

Sensory Acuity and the Use of Calibration,

The Applied Use of Representation Systems,

The Positive Effects of Customer Service on Individuals,

Customer Acquisition and Retention,

Recovering Lost Customers,

Handling Customer Complaints,

SWOT Analysis,

The Cost of Customer Satisfaction.

NUMBER OF PARTICIPANTS:Max. 20 people

DURATION: 2 DAYS

Participants will receive course materials and a certificate.