ISTANBUL NLP® ACADEMY SALES & MARKETING COACHING CERTIFICATION PROGRAM

Mobile Search Fixed Interval Training Schedule Application Form Follow on Instagram

This training aims to help participants understand themselves and others, become aware of how we express ourselves, and communicate with others in a way they understand by recognizing their unique communication styles. Individuals who possess these skills will be happier and more successful in their work because they will make the sales process more enjoyable and practical. By combining coaching competencies with effective sales skills, our participants will be able to apply these skills in areas such as establishing quality communication with customers, improving sales performance, ensuring sustainability, and gaining a competitive edge.

Sales and Marketing Coaches Shake Hands During a Business Agreement

Our founder, MCC Professional Expert Coach Berna Türköver, discusses the coaching profession on TV shows.

CLICK HERE FOR OTHER VIDEOS

Fields such as education, sales, marketing, and advertising consulting—though they go by different names—actually share common characteristics. They are all aimed at influencing the thoughts and behaviors of the person they’re addressing. They all use similar techniques to be successful, and NLP techniques are effective in all of these fields. Sales involves persuading others by creating a positive experience in their minds, influencing their thoughts and behaviors, and thereby generating the motivation to incorporate the product or service into their lives. According to this definition, simply knowing and explaining the details of a product or service very well is not enough to make someone a sales expert or ensure success in sales. This training aims to help participants understand themselves and others, become aware of how we express ourselves, and communicate in a language the other person understands by comprehending their unique way of speaking. Individuals who possess these skills will make the sales process more enjoyable and practical, leading to greater happiness and success in their work. Our participants will be able to combine coaching competencies with effective sales skills to establish quality communication with customers, boost sales performance, ensure its sustainability, and gain a competitive edge.

CONTENTS

Coaching and Its Definition
Coaching Models
The difference between a coach and a consultant
Coaching Skills
Active Listening
Powerful Questions in Sales
Communication That Creates a Need
Sales Processes
Customer Understanding, Personality Analyses
The "Grow" Technique in Sales
Strategic Persuasion
Hypnotic Persuasion and Suggestion Techniques
Persuasion Strategies Using Milton Model Language Patterns
Persuasion Strategies Using Body Language
Basic and advanced adaptation elements
Guaranteed Sales Techniques
Ability to Handle Objections
The Practical Application of Sensory Acuity and Calibration
Sales Closing Skills
Sales Coaching Role-Play
Building a Sales Team
Sales Motivation
The Emotional Intelligence of an Effective Leader
Active Listening and Providing Feedback
Personal Action Plan
Techniques for Shaping Customer Perceptions
Effective Sales Language

Program Name: SALES & MARKETING COACHING CERTIFICATION PROGRAM

Duration of the training: 4 DAYS

Certificate: After the assessments to measure the necessary knowledge are completed at the end of the training, participants who qualify will be awarded a UNIVERSITY (E-GOVERNMENT)-APPROVED SALES & MARKETING COACHING CERTIFICATE.

Materials: Each participant will receive the SALES & MARKETING COACHING seminar materials.

For details about the training and to register, please contact us.

DATE		DURATION	TIME
January 5–6–7–8, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
January 13, 14, 15, and 16, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
February 2–3–4–5, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
February 10, 11, 12, and 13, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
March 2–3–4–5, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
March 10, 11, 12, and 13, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
April 6–7–8–9, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
April 14, 15, 16, and 17, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
May 4–5–6–7, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
May 12, 13, 14, and 15, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
June 1–2–3–4, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
June 9, 10, 11, and 12, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
July 6–7–8–9, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
July 14–15–16–17, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
August 3–4–5–6, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
August 11, 12, 13, and 14, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
September 7–8–9–10, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
September 15, 16, 17, and 18, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
October 5–6–7–8, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
October 13, 14, 15, and 16, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
November 2–3–4–5, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
November 10, 11, 12, and 13, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.
December 7–8–9–10, 2026	WEEKDAY MORNING	5 DAYS	10:30 a.m.–4:30 p.m.
December 15, 16, 17, and 18, 2026	WEEKDAY EVENINGS	5 DAYS	7:30 p.m.–11:30 p.m.